Advertising

The use of animation in advertisement is very popular and commonly used. Normally it is not a fully animated advert but does include some animation footage and techniques in most adverts. A lot of the time animation is used in adverts to make a product that is being sold come to life to give it unique out of this world features that will make the product sell better. To make an object come to life obviously a form of animation is going to have to be used like stop motion. Back in early years no one ever thought to incorporate animation in with adverts until the first ever matchstick advertising animation was done, once this animation was produced many other companies followed as a form of advertising their products. Many popular brands began to follow the animation advertising trend, for example coke being one high brand. Animation in advertisement used to be done as it was a much cheaper form of advertising compared to hiring actors and actresses to star in a production. Now animation in advertising is one of the most expensive time consuming devices that can be used to sell a product. However, it is something that pays of in the end result. Animation advertising has defiantly grown over a lengthy time period and has gone from the use of stop motion in a match stick commercial to the use of CGI to produce the new Nike World Cup 6 minute long advert.