Music Video

Over the years every now and again animation gets incorporated in with a music video, and in most cases normally becomes a huge hit. The use of animation in music video is slightly different compared to it being used in cinema as a different effect and end result is trying to be created. Although the basics of animation techniques still remain the same. One video I looked at was arctic monkeys “Do I wanna Know”. Arctic monkeys produced an official video that is animation from start to finish. It is common for some music videos to have both animation and live action mixed together but it is rare that a music video will be produced with pure animation footage. The animation technique used to produce this video was mainly 2D animation, 2D two dimensional animation has existed since late 1800s. 2D means that the animation is completely flat. The early techniques of creating 2D animation included flip book, cel animation and rotoscoping. The difference between 2D and 3D animation is that 2D animation is flat where as 3D animation has depth. 2D hand drawn animation will usually be shown at 24 frames per second. The design of the arctic monkeys video came across and rather basic and simple but works very well and has been carried out very well. Although it was so basic it still received millions of views due to the use of animation throughout.

Here is a clip of the music video itself.