A channel ident is a small clip normally varying from 15-30 seconds that is shown jut before a programme is aired via broadcast or webcast. Channel indents are in place to represent the channel that a specific programme is being shown on. So for example channel 4 will show their ident and whilst the clip is playing a voice over will come on and introduce the Tv programme that is coming up in the next 30 seconds. Some indents even relate the style of the programme into the style of the ident. An example of when this has been done is through channel 5 ident using the theme of big brother the programme. A lot of popular TV indents like channel 4, channel 5, itv and BBC use different animation devices to produce the footage. I found a useful website that displays different channel idents that have been shown over the years and the different techniques used to create them
Channel 4 ident
Channel 4 ident
BBC one ident
Channel 5 ident incorporating the TV programmes theme into the ident
The clip below shows numerous different channel 4 indents that have used a form of animation to produce each one. Varying from stop-motion but mainly CGI. CGI is a very technical use of animation and can be expensive and difficult to use. CGI will normally be used by top animation industries and channels.
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